Marketing Manager (Full Time)
Marketing at Toronto Waldorf School
We are in an exciting new phase in the life of the school – we have a good brand, new materials and a highly functional website. We are now looking to leverage this strong foundation in public relations strategies, online and innovative advertising, and in building relationships with local community partners. We are looking for a highly motivated individual with experience in Marketing and a passion for Waldorf education who is willing to lead this work in a collaborative setting with the Development and Admissions offices, and the whole Faculty and Staff.
Purpose/Scope of the Position
This role is responsible for the overall Marketing strategy development and implementation, brand management, and all communication about our school to the public, prospective parents, and current parents. This includes oversight of the production of the weekly e-newsletter. The Marketing Manager is responsible for the TWS website, including working with contract support and our web vendor; all advertising and media coordination and planning, supporting the work to present ourselves at Open Houses and other in-house events; and collaborating with AWSNA and Waldorf schools across Canada to coordinate marketing/advertising efforts.
The Marketing Plan is developed in collaboration with the Admissions Coordinator, Development Director, and Administrative Director. The Marketing Manager will present the annual Marketing Plan to the Board in the spring for the following year, and report regularly on the progress and results, and return on investment. A more detailed review and follow-up on the plan happens with the Administrative Director (to whom this position reports) on a monthly basis or as needed.
The person in this role will enjoy many of the hands-on aspects of the work including some photography, videography, writing, design, and editing. The scope of this position includes working with volunteer committees to promote events (Benefits, Auctions, Fairs, Camp, conferences etc); and will work closely with the Development Director and Development Assistant in the support of our fundraising campaigns, Alumni/ae relations, and related activities.
The new Marketing Manager will be building relationships with local community groups that are interested in understanding and supporting Waldorf education, and will continue to strengthen such connections already in place.
Requirements
- Have prior successful experience working in a professional marketing capacity.
- Experience in independent schools or higher education is ideal
- Have excellent written and oral communication skills – the ability to present in groups, answer questions is critical to this position.
- A deep understanding of and relationship to Waldorf Education and a willingness to study it further in a collegial setting.
- Have excellent interpersonal, analytical and problem solving skills
- Be skilled in copy editing for written materials
- Be detail oriented and able to multi-task
- Have a demonstrated proficiency in all Windows Office applications
- Post-secondary education, or equivalent combination of experience and education, including in the field of Marketing
Hours and Compensation
Salary is based on education, qualifications and experience. We have a robust benefits package that includes life and accident insurance; income protection: paid sick days, long term disability coverage and workplace safety insurance; health care: coverage of hospital and medical expenses, prescription drugs, paramedicals and travel insurance; dental care coverage; group retirement savings plan: TWS makes deposits on your behalf to a self-directed RRSP account; taxable tuition remission at 100%.
Hours are full-time during the week, with some evening and weekend expectations as well for outreach events and school activities.
Applying
If you are interested in applying, please send a résumé and cover letter in confidence to staffing@torontowaldorfschool.com or by mail to:
Toronto Waldorf School
9100 Bathurst Stree
Thornhill, Ontario
L4J 8C7
Attention: Administration Staffing Committee
Applications will be reviewed as they are received. We thank all candidates in advance; however we will contact only those selected for an interview. Canadians and permanent residents will be given priority.
To learn more about working at TWS, visit our Career Opportunities page.
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